Hello! Nice to have you here...

On this site you find information about my research on marketing & innovations, media management,
new technologies, entertainment business, and eCommerce. 

I am researching marketing and innovation related issues in media and eBusiness industries at the University of Hamburg, Germany.

I am also interested in marketing & media in China.

Currently, I am working on the following projects:

Economics of Media Industry

In cooperation with Oliver Schusser from Apple (iTunes) and Dominik Papies I edited the book "Ökonomie der Musikindustrie" (Contents). The book includes a number of articles from top executives analyzing the music industry. Click here to buy 

In a joint project with Frank Sambeth (Random House) and Eva Blömeke I edited a book "Ökonomie der Buchindustrie". This book is written by experts in the publishing industry.

Strategies for Digital Distribution

I work with Arvind Rangaswamy (Penn State University) and Srikant Vadali (University of Massachusetts) on explaining the music download behaviour in the context of legal and illegal online distribution channels.

Customer Management

I focus on understanding the customers' decisions on direct marketing instruments in a joint project with Tammo Bijmolt from the University of Groningen.  

Internationalization Strategies of Chinese Companies

We analyze why some Chinese corporations are successfully entering new markets and others are failing.

SPAM

We are interested in the costs of SPAM.

Have fun surfing on this site and do not hesitate to contact me.